Let me tell you a little bit about the Regal Cinemas 4DX theater experience. It's like you're on a roller coaster, but you still have to watch a movie, and also you get misted with water every few minutes. If you can manage to not be forcibly ejected from your seat during a screening, you get some trading cards afterwards. Maybe? Or was that just me? In any case, I braved the mechanical bull that was the 4DX theater in early May for one reason and one reason only: because there was some Fantastic Four: First Steps promotional merchandise to be had.
The start of Marvel's summer movie season was its Thunderbolts* film, released at the beginning of May. On this same day, the company put out a social media advertisement that showed off Fantastic Four trading cards, and not much context. I eventually figured out that these were real, and that you could get them at very specific Regal Cinemas locations. I looked it up and learned that there were only two of these 4DX locations in the entire state of Pennsylvania, but what do you know, both of them were about an hour away from me. Did I immediately get my car keys? No, I waited several whole minutes to do that.
I thought that the Thunderbolts* movie was pretty good. The Fantastic Four teaser in the post-credits scene is a little confusing after having seen the First Steps movie, but whatever -- I saw the Pogo Plane (they're probably not calling it that) and I liked it. I was one of five people in the fully automated theater, wearing 3D glasses and being jostled around in my seat as chairs all around me were seemingly filled by ghosts, but I was determined to get those cards. I got them, and, um, I might have talked myself into getting a few more packs on the way out. Listen, I deserve this.
The packs were pretty nicely made. They felt like the wax packs of yore and they maintained the retro theme that much of the FF advertising had throughout the buildup to the movie. The back of the package had the company branding on it and there were five cards inside, with all four members plus H.E.R.B.I.E.
The backs of the cards are all the same, with the "4" logo and movie date. These cards were really great and boy, am I glad that I found some locally and didn't have to pay to buy 'em on eBay after the fact. I got to keep a sealed pack and open one up. This was a great success.
This happened to be Free Comic Book Day weekend, so I grabbed the very first Fantastic Four FCBD title in the event's 25-year history, which means it was a big day. Around this time, Diamond filed for bankruptcy, and the Free Comic Book Day brand is owned by them, so maybe this was also the last FCBD? At least with that specific title and logo? Who knows.
A few months later, there were four more First Steps promo cards to be had, these ones from Topps at their Comic-Con booth in San Diego. They released one each day of the show, from Thursday through Sunday.
And in the months since, Topps has put out a bunch of sets that include some FF movie cards. Most of them use the standard promotional art and images, and they're hard for me to keep track of. The trading card industry shares a lot of the same ills as the comic book industry, in that it's caught up in another dumb speculation boom, and thus there are variants and shiny, metallic versions and, like, pop up versions or whatever. I picked up a Thing card from eBay recently and it has 82/125 stamped on the back, and I'm thinking to myself, is this good? Do I care about this? And then I settle on, "well, this is dumb," and then there's a voice that whispers in my ear, "it's the same with comic books and variant covers" and I try to suppress that as much as I can. Ah hem.
Anyway, the Regal cards were a great promotion, and I was happy to chase them down. I'm not sure if it would have been better with a stick of gum included.
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