Teddy and the Yeti is inadvertently part of an event

I just happened to come across a website promoting Indy Comic Book Week, which as it turns out culminated with last Wednesday's new comic book releases.  Diamond distributing decided (alliteration!!) to take last week off from shipping comics - that means that no new comics from the bigger companies arrived in stores last week, leaving an opening that a group of independent comic book creators tried to take advantage of by promoting a number of independently created books.

It seems to have been a success, in that now that I'm looking for it, it did get a good deal of publicity.  What is surprising to me, though, is that I apparently took part in the festivities without even planning on it.  Not only was there the signing that took place at Evil Genius Comics, but if you click on Midtown Comics' banner advertisement for ICBW (wait...don't they make root beer?  Oh, that's ICB), you'll find 45 comics listed and Teddy and the Yeti #1 is one of them, which is great.

Click on the title, and you see the T&Y cover with the Midtown watermark on it, which for me is strangely satisfying.  Now, at least, I have a better idea as to why Midtown decided to put such a big order in - I guess that on Wednesday the book was highlighted along with other indy fare.

Talk about your blind luck.  Maybe next year, if they decide to continue this tradition and especially if it's aided by Diamond taking a week off, I can take part in ICBW 2010...and actually know about it while it's happening.