The above image is, without a doubt, the most annoying comic book advertisement every printed. This isn't something I say on the spur of the moment. It really is true and the pronouncement comes after seeing hundreds of bad comic book ads. I've seen the Starburst "a square peg for your round hole" (really?!) ads. I've seen the Honda Civic ads placed at the very front of books. I've seen the Strydex ads ("That's not Mt. Fuji, that's a humongous zit!"). I've seen the "Tobacco is Whacko (if you're a teen)" ads (but if I'm 20, it's okay?). I've seen MDMacro's vague, obscure "Beats for Reading Comic Books To" ad. I've seen horribly irresponsible ads selling monkeys and other animals in comics books. But none measure up to the above advertisement for the Gap.
Just look at this kid. What's he doing with his hands? What's he doing with his face? What's he doing in a neon orange sweater? WHY IS HE LOOKING AT ME LIKE THAT?! Everything about it is preposterous.
In addition to just how exasperatingly terrible this ad is, it appears that I can't escape being subjected to it. It seemed like this ad ran for five years in a row around the late 1990s, and every third back issue I buy has this kid plastered on the back of it. I pulled out Superman: Man of Tomorrow #11 to scan the letters page for yesterday's post, and what do I find staring back at me? This damn ad, all over again.
I hate it. It's the most annoying comic book ad I've ever seen.