Hot Thing Summer: Fantastic Four First Steps magazine

One of my first comic book buying experiences was at my local Foodland, a grocery store which I think has been out of business for, like, 20 years at this point (I should have tried to get their spinner rack when it closed). I wanted to get one of those Spider-Man 30th anniversary hologram cover issues (the heart wants what it wants), and my mom balked at the cover price, which, I mean, was fair. But hey, Amazing Spider-Man #365 introduced Spider-Man 2099 to the world, so they provided some lasting cultural value.

Anyway, comics, and printed magazines in general, probably won't see a return to the newsstands and racks that I barely witnessed growing up, at least not in the way people get nostalgic for, but every once in a while you do see superhero comics show up in some unlikely-ish places. This summer, Marvel released a Fantastic Four: First Steps magazine, and I found it at the grocery store!

This issue came, in true comic book form, with two different covers. Both of the covers have previously published art, which is kind of disappointing, but at least they picked two good compositions. The cover on the left of the picture above has art by Phil Noto, and the one on the right is by Art Adams.

The interiors, similarly, barely have any original content, but I guess the potential audience for these is different than your regular comic book reader. I say this as someone who has no idea who picks up magazines from the checkout line.

The magazine mostly serves to reprint three separate, 21st century Fantastic Four issues, each of them the first chapters of storylines that are probably easily found in trade format.

I know that Alex Ross gets a king's ransom for his page rate, but Marvel publishes whatever he does over and over again, ad infinitum, so they get their mileage from it. Pages 1, 3, 4 and 5 are all Ross, from previously published works.

There are only a few short articles in this magazine, and they serve to tie the comics into the movie (hey, there's more Alex Ross art). I would have liked to see more pictures from and information about the movie, but I'm glad that there's a big focus on the comics throughout the publication.

Each comic issue has an introduction page that precedes it. Fantastic Four #60 might be the most published FF story since the '60s. This was sold as a 9-cent issue back in 2002.

The other two stories are from the Hickman/Eaglesham "Solve Everything" run, and the first issue of the 2022 series. All of the stories look really nice printed on glossy stock.

Around this same time, DC put out similarly sized and formatted collections for Superman and Batman, and I just saw a Teen Titans Go! issue out on my last trip to the store. It's great to see comics show up in places like these, beyond the standard Archie fare.

I wonder how many of these magazines were sold, not just because of reader interest, but because of the hefty price tag that accompanied them. These issues were $14.99 each! By comparison, some trade collections, with more material and a complete story, often run at around $9.99. So this was not what I'd consider an impulse buy. Since the DC issues are priced the same, this is apparently the cost of getting the rack space. I was supremely motivated to both find and buy these, but I was still taken back by the price, especially since there's almost no new content to be had. If you compare these to DC's 100-page Wal-Mart comics from five years ago, which had new lead stories and cost five bucks, these come up a little short.

The back cover was an ad for the movie, which was the natural choice.

I'm glad these exists, and was excited to see Fantastic Four comics outside of a comic shop! I definitely sorted through the entire stack to make sure I got the ones that were in the best shape. They're aimed at new readers, but I bet that collectors and existing comic fans were the ones to snatch these up.